A brand in motion.
One identity. Many expressions.
Context
An original visual study for a fictional botanical brand. Editorial typography, botanical forms and a restrained palette explore a flexible identity across web and packaging.
The challenge
Create a consistent visual language that can feel expressive in a campaign and quiet on a product.
What we explored
A fictional identity, a digital art direction and a family of original procedural graphics.
The outcome
A concept portfolio piece. No client relationship, production campaign or performance claims.